Dentozen Toothpaste has created unique formulations to help people overcome tooth sensitivity while still providing the benefits of fluoride, cavity protection, fresh breath and whitening to maintain healthy teeth. It is a daily fluoride toothpaste that provides clinically proven rapid relief for sensitive teeth. | Key Ingredients: Potassium nitrate Sodium monofluorophosphate Potassium nitrate Sodium monofluorophosphate | Key Benefits: It reduces the demineralization of enamel and dentin by decreasing the acid production of bacterial plaque and decreases the solubility of apatite crystals It readily becomes incorporated as a fluorapatite layer, to reduce the dissolution of appetite during acid attacks It builds increasing protection against the sensitivity of teeth to cold, heat, acids, sweets or contact It not only provides fast relief and creates ongoing protection with every brush but also protects your teeth from sensitivity triggers so that you can enjoy your favourite food without the worry of sensitive teeth This toothpaste also contains fluoride that strengthens teeth and prevents tooth decay | Directions For Use: Use as directed on the label or as advised by your healthcare provider. | Safety Information: Read the label carefully before use Store in a cool and dry place away from direct sunlight Keep out of reach of children